Bedrijf GoodHabitz
Geplaatst op 26/11/2021
Standplaats Eindhoven
Werklocatie Eindhoven
Provincie Noord-Brabant
Aantal uren per week 40 uur
Dienstverband Vast
Carriereniveau Ervaren/Midcareer
Opleidingsniveau HBO


Job description:

This is what you tell people at parties 

“I work at one of the fastest-growing tech companies in Europe. With GoodHabitz and our 1,800+ customers, I’m on a mission to get everyone in Europe excited about learning. We already offer the very best learning solution for employees, teams and managers that want to make a real difference in their organizations and establish an actual learning environment. I’m part of a new and ambitious team of marketing specialists working on growing our markets in 8 countries – and counting!”

“In the marketing team I’m responsible for the set-up & execution of a variety of display campaigns in all countries where GoodHabitz is active. I map out a strategy, plan a course of action, build & optimise the campaigns. I know precisely how to reach specific target groups, which website topics to use, and how to set-up campaign layers for multiple stages of the customer journey. To make sure our online campaigns are successful, I work closely with field marketeers in each country and with our global team at the headquarters. The goal of our marketing team is not only to grow in active countries, but also to bring and rapidly develop Goodhabitz in many new countries.

This will be your team 

“The focus of the marketing team is on growth and making GoodHabitz a lovebrand for customers, prospects and GoodHabitz employees. Apart from canvassing new customers, we create thrilling content and campaigns to surprise both customers and non-customers alike. We’re in the business of creating fans and ambassadors of our brand who will stick with us, and maybe even upgrade to other GoodHabitz services at a later stage.”

This is what you’ll be doing 

  • You are the go-to expert for planning, strategy, execution & reporting of display campaigns
  • Monitor budget pacing and tweak our online performance campaigns daily
  • Set up and run A/B tests and carry out campaign optimizations
  • Analyze campaign results and think of ways to improve over time
  • Run reports and collect insights to encourage the marketing team you’re in towards a more data-driven approach with the help of short-term experiments
  • Discover and pioneer local opportunities within the field of display marketing in all our markets
  • With the rest of your team, you expand GoodHabitz’s digital cloud in Europe

You are perfect for this job because you have 

  • at least 2 years of experience in running display/programmatic ads
  • a clear vision to set-up a display campaign strategy and make it fit seamlessly into our inbound marketing strategy
  • hands-on experience with GDN and/or DV360
  • a data driven mindset and are comfortable with tools such as Google Analytics, Google Tag Manager and of course the analytical environments of the advertising platforms you use
  • all the knowledge there is about setting up digital strategies, and you have the track record to show it
  • experience with customer journeys and personas
  • experience briefing a creative team and mapping out a campaign based on a fully developed customer journey

You also have the following skills:

  • You’re a digital native, and a trailblazer in your field
  • Experience with paid video campaigns is a plus
  • Experience in B2B, SaaS or tech is a plus

Our offer 

  • A competitive salary
  • An inspiring, international, and enterprising work environment
  • Perspective that matches a fast-growing company
  • Work that doesn't feel like work
  • A company-issued MacBook
  • A pension scheme, income-disability insurance, and reimbursement of commuting costs
  • 25 days of annual leave
  • Unlimited use of our online training courses
  • Room to grow at an amazing location in the heart of Eindhoven

Apply today! 

If you’ve been reading all the above with an ever-growing smile on your face, then we’re ready to meet you! Please send your CV and cover letter in English via the link below.